Abitus to host UMass MBA trial lecture on marketing foundations

Abitus, operated by Pathmake Holdings, has announced a trial lecture for its University of Massachusetts (UMass) MBA program scheduled for September 27, 2026. The session, titled ‘Foundations of Marketing: Mindsets for Surviving the VUCA Era,’ will be held both online and in person at the Shinjuku school.

The lecture aims to teach business professionals critical thinking and management frameworks necessary to navigate unpredictable market changes. Participants will experience case studies used in actual business settings and receive information on how to balance professional work with academic study.

The UMass MBA program is AACSB-accredited and offers a flexible online curriculum that can be completed in as little as one year and ten months. It is designed to be a cost-effective alternative to traditional in-person programs, catering to global talent development and professional reskilling.