Żabka reports sales of 48 million sandwiches this year

The Polish convenience store chain Żabka has reported significant success in its prepared food segment, selling nearly 48 million sandwiches so far this year. The company is expanding its menu to meet changing consumer trends, blending traditional flavors with international culinary inspirations.

New product offerings include various Tomcio Paluch brand wraps, such as Caesar and Chicken & Pesto, as well as new bread rolls and high-protein options. Additionally, Żabka has introduced a new wheat-oat baguette through a collaboration with the brand Krakus. The company’s gastronomic strategy includes products endorsed by chef Mateusz Gessler, such as turkey ham sandwiches.