Żabka to relaunch Żappka Pay and expand mobile app services

The Polish retail chain Żabka is significantly expanding its digital ecosystem through its Żappka mobile application. Starting November 17, 2026, the company will relaunch Żappka Pay in a new form developed in collaboration with PKO Bank Polski and Planet Pay.

Unlike the previous version, the refreshed service will be based on a Visa credit card and will be functional not only within Żabka stores but also anywhere Visa payments are accepted. The service will be fully integrated into the existing Żappka app, which currently serves over 11 million users.

Additionally, Żabka is transforming its loyalty model. Moving away from traditional point collection, the app will implement gamification, personalized benefits, and advanced challenges to increase consumer engagement. The digital expansion also includes deferred payments and various services such as event ticket pre-sales, insurance purchases, and parcel management.