ABM wins Gartner award for brand and reputation excellence

ABM, a provider of facility, engineering, and infrastructure solutions, has won the Brand and Reputation Excellence award in the 2026 Gartner Marketing and Communications Awards. The recognition follows the company’s “Driving Possibility, Together” brand transformation initiative.

The enterprise-wide rebranding strategy utilized an “inside-out” approach, focusing on internal engagement before a market launch. Since the implementation, ABM reported a 60% increase in website conversion rates and 40 million impressions from digital media and sports sponsorships. Additionally, usage of the company’s new Brand Center reached 75% of staff and management.