About Cell appoints Chinese influencer Fanna as brand model

Wanyi Korea, a global beauty distribution specialist, has appointed Chinese beauty influencer Fanna as the brand model for its cosmetic brand, About Cell. The move is part of a strategic expansion of marketing activities centered on Chinese social media platforms.

Fanna, who operates under names such as ‘魔女教主娜娜’ in China, possesses a combined following of approximately 1.4 million across Xiaohongshu and Douyin. Her content focuses on skincare, anti-aging, and beauty lifestyles.

About Cell plans to move beyond simply exposing domestic advertisements in China. Instead, the company will produce localized content tailored to the consumption habits and platform formats of Chinese users. The marketing strategy will integrate content creation on Xiaohongshu and Douyin with live commerce, local promotions, and influencer collaborations to expand the brand's presence in the Chinese market.