ABS-CBN pivots to global multiplatform strategy

ABS-CBN President and CEO Carlo Katigbak has outlined the company’s transition toward a multiplatform strategy, focusing on global storytelling through digital, streaming, and international partnerships rather than relying on a broadcast franchise.

During the company’s 2026 Annual Stockholders’ Meeting, Katigbak highlighted several key drivers of growth, including the success of programs such as ‘FPJ’s Batang Quiapo’ and ‘It’s Showtime.’ He also noted a historic collaboration with GMA Network for the ‘Pinoy Big Brother Celebrity Collab Edition,’ demonstrating the network's ability to build major properties through partnerships.

The company’s international reach is being bolstered by the success of the girl group BINI, which has achieved over two billion streams and became the first all-Filipino group to perform at Coachella. Additionally, Katigbak cited the international recognition of the miniseries ‘The Silent Noise’ and the commercial success of Star Cinema films as evidence of the network's evolving global presence.