Academic studies examine marketing and occupational health in Guayaquil

Two recent academic studies from Guayaquil, Ecuador, address distinct professional challenges in the local service and security sectors.

A marketing thesis from ULVR analyzes content marketing strategies for Gabby’s Studio, a beauty center. The research aims to improve brand visibility and consumer trust through targeted content, such as videos of beauty treatments, to address current visibility issues facing the business.

In the field of occupational health, a study from the Universidad Católica de Santiago de Guayaquil examines the impact of burnout syndrome and chronic hypervigilance on private security agents at Franvisep C. Ltda. The research identifies psychosocial risks including long shifts, night work, and the mental strain of continuous surveillance. Findings suggest these factors contribute to fatigue and reduced alertness, highlighting a need for improved occupational health strategies to manage stress and work schedules.