Accelerated Product Development Boosts Growth Across Industries

Speed to market is presented as a critical growth lever for product‑based companies. Industry data cited indicate that about 70 % of product‑development projects fail before launch, and delayed time to market harms roughly 46 % of businesses by eroding revenue, cash flow and learning cycles.

Engineering change support is highlighted as a way to manage design updates, supplier shifts and regulatory changes without halting production. In the automotive sector, the shift to software‑first vehicles—where a car’s code now exceeds that of a fighter jet—requires faster new‑product introduction (NPI). TVS Electronics Ltd. illustrates this trend through its range of EV chargers, from 300 W two‑wheelers to 360 kW bus‑fleet stations, underscoring the expanding, software‑driven mobility ecosystem.

The articles argue that aligning technology with streamlined processes, such as robust NPI practices, enables manufacturers to move ideas to production more quickly and capture market advantage.