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[CULTURE] · Taiwan · 3 sources

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Accio band sparks mystery with ‘@’ symbol campaign in Taiwan

The Taiwanese band Accio has sparked widespread speculation through a mysterious marketing campaign centered on the ‘@’ symbol. The symbol has appeared across various public platforms in Taiwan, including Taipei Metro stations, airport transit lines, cinema screens, and large outdoor LED displays.

In addition to digital displays, mysterious individuals dressed in black and carrying white balloons printed with the ‘@’ symbol have been spotted in busy areas such as the Taipei Dome and Songshan Cultural and Creative Park. This follows a clue left during the final show of the band's ‘Run, Run, Run!’ world tour in May, where the symbol appeared on the closing screen.

Accio's record label, Believe Music, has also contributed to the mystery by frequently posting the symbol on social media. On August 19, the band's official accounts released a 30-second demo titled ‘Untitled Recording #100,’ featuring the voices of band members Yun An and Quan Qing. Fans are currently debating whether the campaign signals a new album, a major project, or a new concert tour.

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Accio · Believe Music · Taipei

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