Achraf Hakimi visits KOPAC-Jouda agricultural cooperative in Taroudant

Moroccan international footballer Achraf Hakimi, acting as a brand ambassador for the ‘Jouda’ label, visited the KOPAC-Jouda agricultural cooperative in Taroudant. The visit aimed to showcase the cooperative’s integrated production system, covering everything from agricultural work by members to production, processing, and logistics units.

During the visit, Hakimi met with cooperative staff and the children of member farmers, offering messages regarding the importance of hard work and perseverance. The KOPAC cooperative, established in 1987, operates an integrated model involving 72 member cooperatives and supports approximately 24,000 farmers and breeders through technical training and improved production conditions. The organization also focuses on social initiatives and sustainability, including water resource management and renewable energy integration.