ACI blueteam launches CAPOLAVORO luxury tourism brand

ACI blueteam has launched CAPOLAVORO, a new brand dedicated to high-end incoming tourism in Italy. The brand was introduced at the Monza National Circuit during the Formula 1 Italian Grand Prix.

CAPOLAVORO aims to connect the passion for motorsport with various sectors of Italian excellence, including art, culture, fashion, design, gastronomy, wine, nautical industries, and craftsmanship. The project focuses on providing premium international travelers with personalized experiences that offer access to normally inaccessible locations, private collections, and authentic local traditions.

Project Manager Francesco Comotti stated that the goal is to allow travelers to truly live the Italian experience rather than just selling trips. The brand will utilize the network of provincial Automobile Clubs to highlight local treasures, ranging from small villages and artisan workshops to private ateliers and scenic routes. Former Formula 1 World Champion Damon Hill serves as the project ambassador and is set to feature in exclusive international experiences scheduled for 2027 and 2028.