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Acne Studios celebrates 30 years with Nan Goldin denim campaign
Swedish fashion house Acne Studios is celebrating its 30th anniversary with a new denim-focused campaign photographed by acclaimed photographer and activist Nan Goldin.
The brand, which began in 1996 as a creative agency named Acne (an acronym for 'Ambition to Create Novel Expressions'), transitioned into clothing after co-founder Jonny Johansson produced 100 pairs of limited-edition raw denim jeans with red stitching for his social circle in 1997. This denim heritage remains central to the brand's identity.
Goldin’s campaign features portraits of individuals from the brand’s creative network, including artists and musicians such as Juliette Lewis, Ellie Rowsell, and Jonathan Lyndon Chase. The visuals showcase a combination of contemporary pieces, archival models, and reissued iconic denim items.
Entities
Acne Studios · Jonny Johansson · Juliette Lewis · Nan Goldin · Stockholm
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Photographer Nan Goldin shot the 30th anniversary campaign for Acne Studios. www.neo2.com · www.cafe.se · www.artnews.com
- [● 3 SOURCES] Jonny Johansson stated that denim serves as the perfect canvas for the brand because they are rooted in the material. www.neo2.com · www.cafe.se · www.artnews.com
- [● 2 SOURCES] Acne Studios was founded in 1996 as a creative agency named Acne, an acronym for 'Ambition to Create Novel Expressions'. www.cafe.se · www.artnews.com
- [● 3 SOURCES] The brand released 100 pairs of raw denim jeans with red stitching as gifts to friends and creators in 1997. www.neo2.com · www.cafe.se · www.artnews.com
- [○ 1 SOURCE] The anniversary campaign features a mix of current garments, archive models, and reissues of iconic denim pieces. www.cafe.se