Action and Żabka Group expand retail presence in Europe

International retailer Action is expanding its presence in Romania, recently opening a new store in Râmnicu Vâlcea on Dem Rădulescu Street. The unit offers approximately 6,000 products across 14 categories, with about 1,500 items priced below 5 lei. Action currently operates over 3,300 stores across 14 European countries, focusing on non-food items such as household goods, gardening, DIY, and toys, alongside food products.

Meanwhile, the Żabka Group is advancing its autonomous retail concepts through the Froo brand and Żabka Nano stores. The Żabka Nano model features unmanned, 24/7 convenience stores that allow customers to shop via a mobile app or bank card. Following a successful pilot in Wroclaw, Poland, the group is exploring expansion into office buildings and logistics centers. Additionally, the Froo brand recently tested a mobile proximity concept via a food truck pilot in Bucharest, Romania, to evaluate the potential for mobile retail formats.