Action Bronson launches first New Balance signature sneaker

Rapper‑chef Action Bronson has unveiled his first signature shoe with New Balance, the 2811 "Mikročpske" model. Designed under his BAKLAVA banner, the sneaker features an all‑new multi‑material upper, a light‑yellow mesh base, dark‑green TPU overlays and reflective details, built on the brand’s ABZORB‑cushioned platform.

A limited‑run pre‑release of 300 pairs was held on July 18 in Brooklyn, open only to New York‑area residents and sold out within minutes. The event was tied to a short film promoting the shoe. A wider launch is slated for later this month, with the sneaker also available through Bronson’s own e‑commerce site. Early resale prices on secondary markets have begun around $800.

The collaboration marks Bronson’s first fully original silhouette for New Balance, expanding his long‑standing partnership with the Boston‑based sportswear company.