Action launches low‑price 12 V car cooler as modern fridges tout energy‑saving technology

Modern refrigerators sold in Brazil are being promoted for their energy‑saving features. New models use inverter compressors that adjust speed to demand, electronic sensors that detect door openings, and temperature‑control systems that run only when needed. The Procel energy‑efficiency label identifies units rated “A” as consuming significantly less electricity than older models, helping households lower monthly power bills.

In Portugal, retailer Action introduced a 22‑litre electric cooler that plugs into a car’s 12 V cigarette lighter. Priced at €26.95 after a 10 % discount, the cooler offers a cheaper alternative to typical 12‑V coolers that cost €50‑€80. It is designed for road trips, beach outings and picnics, providing refrigeration without ice or a household power source.