Action opens new retail store in Vialonga, Portugal

Retailer Action has opened its 34th store in Portugal, located in Vialonga within the Lisbon district. The new 817-square-meter facility is the brand's fifth location in the district and aims to meet local demand for affordable consumer goods.

The store offers over 6,000 products across 14 categories, including home goods, toys, gardening, and food, with an average product price below €2. Sofia Mendoça, General Director of Action in Portugal, stated that the expansion follows high consumer anticipation in the Vila Franca de Xira region. The store is staffed by 18 employees and operates daily from 9:00 to 21:00.