Action retail popularity grows with viral autumn decor items

Retailers are seeing increased consumer interest in seasonal autumn products. At the Dutch-origin store Action, a cast iron pumpkin-shaped pan has become a viral sensation on TikTok. Customers are seeking the item as an affordable alternative to high-end brands like Le Creuset, which sells similar pieces for approximately 340 euros, whereas the Action version is priced at 27.95 euros.

Additionally, Pepco has launched its new autumn collection, featuring various home decoration items intended to prepare households for the change in season.