Action retailer utilizes Superfinn as exclusive private-label cleaning brand

Superfinn is the private-label cleaning product line of the Dutch discounter Action. The brand covers a wide range of household needs, including dish soap, detergents, degreasers, descalers, and fabric softeners.

Action maintains full control over the formulation, packaging, and pricing of Superfinn by having products manufactured exclusively for its own brand. While the specific factories used for production are not publicly disclosed, the company aims for products that are comparable to premium brands. The low pricing is achieved through high-volume purchasing and efficiencies in procurement, transport, and storage.

As of July 2026, Action operates 3,423 stores across 15 countries and employs approximately 84,000 people from 166 nations.