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[BUSINESS] · Germany, Belgium · 4 sources

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Action retailer's Palazzo brand expands coffee portfolio

Palazzo is a private-label coffee brand belonging to the retailer Action. The brand offers a variety of products, including whole beans, pads, and capsules for different machine systems, sold exclusively through Action's store network.

Action highlights that its coffee beans are Rainforest Alliance certified. Regarding sustainability, the company states that its coffee capsules are composed of at least 80 percent recycled aluminum, and the filter paper used in its coffee pads is compostable. While Action manages the brand and its specifications, the specific third-party roasters responsible for production are not publicly disclosed.

Entities

Action · Palazzo · Rainforest Alliance

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