Actionable raises $10 million for predictive customer behavior AI

Actionable, a startup founded in April 2024, has raised $10 million in a funding round led by Hi inov, with participation from Axeleo Capital. The company specializes in predictive AI designed to analyze 100% of a customer database to predict behaviors such as churn, satisfaction levels, risk of serious complaints, and repurchase likelihood.

Unlike traditional satisfaction surveys that often capture only 3% to 5% of respondents, Actionable’s platform integrates raw operational data—including wait times, loyalty card usage, transport delays, and e-commerce delivery times—into a sector-specific Common Customer Data Model. This allows companies to move from observing performance drops to taking immediate, granular actions.

The technology is already being utilized by major clients including Carrefour, OUIGO (SNCF Voyageurs), and Engie. For instance, at Carrefour, the engine identified specific wait-time thresholds in drive-thru services that impact recommendation scores. At OUIGO, predictive insights enabled preemptive commercial gestures to mitigate potential complaints, while Engie uses the platform to detect serious complaints before they escalate.