Actionable raises $10 million to scale AI customer experience platform

French startup Actionable has secured $10 million in funding to scale its Predictive Customer Experience platform. The investment round was led by Hi Inov with participation from Axeleo Capital and over thirty other technology sector investors.

Launched in April 2024 by Nans Thomas and Nicolas Rieul, the company utilizes artificial intelligence to analyze consumer behavior. The technology aims to transform fragmented business data into actionable recommendations, allowing companies to anticipate customer actions such as churn, complaints, or repurchases before they occur.

Actionable currently serves 16 major clients, including Carrefour, Sephora, Engie, Edenred, SNCF, and OUIGO, analyzing the journeys of approximately 117 million consumers. The new capital will be used to industrialize the platform, expand technical and commercial teams, and accelerate international growth.