Actiu leader Soledat Berbegal discusses strategic design and business evolution

Soledat Berbegal, a leader in Strategic Communication at the family-owned company Actiu, discusses the evolution of the furniture manufacturer. Operating in over 90 countries, the company focuses on design as a strategic asset to enhance human well-being and organizational productivity.

Founded nearly 60 years ago, the business originated from Berbegal’s father, who transitioned from carpentry to creating specialized furniture such as television stands and computer desks. While the company was heavily specialized in office projects, the 2008 economic crisis prompted a significant strategic shift. During this period, Actiu diversified its reach beyond traditional offices to provide furniture for airports, universities, and hospitals.