Activewear market trends see rise in pink tones and athleisure

Pink tones are returning to sportswear collections for the spring-summer season, driven by the expansion of the activewear and athleisure markets. According to Grand View Research, the global activewear market was valued at US$ 440.4 billion in 2025 and is projected to reach US$ 920 billion by 2033, with an estimated annual growth rate of 9% between 2026 and 2033. Women accounted for 47.9% of the sector's revenue in 2025.

Major brands are adopting these color trends. ALO recently launched a collection featuring ‘Pink Marshmallow,’ headlined by Kylie Jenner, which includes both exercise and casual wear. Other international brands such as lululemon and Beyond Yoga are also incorporating pink shades like ‘Pink Pearl,’ ‘Sunset Pink,’ and ‘Pink Glow.’

The trend of athleisure—combining athletic clothing with everyday fashion—is also growing. Grand View Research estimates the athleisure market, valued at US$ 422 billion in 2025, could reach US$ 892.5 billion by 2033.