Activision launches Elsewhere studio for open-world project

Activision is developing a new open-world video game through Elsewhere, a newly established studio composed of industry veterans from companies such as CD Projekt Red and Naughty Dog.

The project aims to focus on “emergent gameplay,” a design philosophy where game systems like artificial intelligence and physics interact organically rather than through scripted sequences. This approach is intended to create a reactive, living world where player actions lead to unscripted, unique experiences.

Recent job listings for an Associate Animation Director indicate that the studio is actively recruiting to build animation systems that support these dynamic interactions and contextual behaviors. The project is positioned to compete with major open-world titles such as Grand Theft Auto and Cyberpunk 2077.