Adanola partners with Hailey Bieber for ballet-themed collection

British activewear brand Adanola has partnered with Hailey Bieber to launch a 23-piece ballet-themed capsule collection. The collaboration, which has been in development for over a year, is inspired by Bieber’s 12 years of ballet training and focuses on pieces that transition from workout wear to streetwear.

The collection includes trousers, knitwear, sweatshirts, yoga trousers, and leg warmers, featuring a palette of neutrals, soft pastels, and vintage blue. Prices for the items range from £34 to £100. Bieber consulted on colors, fabrics, silhouettes, and product development, and appears in the campaign.

This partnership follows previous celebrity collaborations by Adanola with figures such as Kendall Jenner. The Manchester-based brand has reported significant growth, with annual sales reaching nearly £140 million.