Academic programs offered in Viticulture and International Marketing

Academic course offerings include a postgraduate program in Viticulture and Oenology and an undergraduate course in International Marketing.

The Master of Viticulture and Oenology involves on-campus study at the Waite Campus, featuring a 10-week work-integrated learning placement in viticultural enterprises or commercial wineries. The curriculum covers vineyard management, winemaking processes, and Australian wine industry policies, including marketing and health contexts.

The International Marketing course is delivered 100% online. It focuses on the principles of marketing goods and services globally, covering consumer behavior, market entry strategies, international pricing, and the impact of cultural, political, and economic factors on emerging markets.