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[BUSINESS] · Mexico · 2 sources

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Adidas announces new streetwear collaborations with Willy Chavarria and Lust

Adidas is expanding its streetwear presence through significant cultural collaborations. The Adidas Originals division has partnered with Mexican-American designer Willy Chavarria for a 2026 capsule collection. Inspired by 1990s street movements and Chicano culture, the collection features oversized silhouettes, including the Chavarria Track suit and the Chavarria Chicano sweatshirt, which incorporates the colors of the Mexican flag.

The footwear component of the Chavarria collaboration includes three versions of the Megaride silhouette: the Mega Willy Low in Black and Agave, and the Willy Mega Mid in Black. International prices for the low-top models are set at $230, while the mid-top version is priced at $280.

In a separate regional milestone, Adidas has collaborated with the Mexican boutique Lust to create the ‘ORIGEN’ footwear model. This partnership marks the first time Adidas has worked with a Latin American retailer to develop a specific shoe. The design draws philosophical and aesthetic inspiration from Mexican corn, utilizing a color palette inspired by blue and pink corn varieties.

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Adidas · Lust · Willy Chavarria