Pokémon celebrates 30th anniversary with global merchandise launches

The Pokémon franchise is celebrating its 30th anniversary with a wide array of global merchandise releases, including fashion, gaming, and collectibles.

Adidas has launched a massive collaboration featuring 67 products, including themed versions of classic silhouettes like the Samba OG, Superstar II, and Adistar Control 5. The collection features characters such as Pikachu, Charizard, and Gengar, with items ranging from footwear to oversized jackets and jerseys.

In the trading card game (TCG) sector, the 30th Celebration expansion has seen significant interest. Retailers like Walmart are utilizing lottery systems to manage high demand for booster packs and Elite Trainer Boxes, while Target is hosting nationwide anniversary events featuring interactive activities and limited-edition drops.

Beyond apparel and cards, the anniversary includes lifestyle collaborations, such as a limited-edition furniture collection of designer chairs inspired by starter Pokémon, and high-value collectible cards like the Mewtwo ex and Mew ex, which are seeing active trading on secondary markets.