Adidas raises profit forecast to 2.5 billion euros

Adidas has increased its operating profit projection for 2026 to approximately 2.5 billion euros, up from a previous estimate of 2.3 billion euros. This adjustment follows preliminary third-quarter financial results for 2026, which showed a 9% increase in revenue to 7.3 billion euros compared to the same period last year.

The company reported a record quarterly operating profit of 1.01 billion euros, representing a 37% increase year-over-year. Gross margin rose by 2.5 percentage points to 54.3%. These results were bolstered by approximately 200 million euros in US customs duty refunds and strong full-price sales volumes, though unfavorable currency fluctuations partially offset some gains.

Adidas projects annual revenue growth between 9% and 10% for the year on a currency-neutral basis.