Adidas reports revenue growth amid stock fluctuations and consumer sales

Adidas is experiencing mixed developments across its retail and financial sectors. On the consumer side, the company is running sales on various sneaker models, including the Advantage Base and VL Court Classic, with several styles priced below 50 euros.

Financially, Adidas shares were trading at 156.25 euros on August 17, 2026, down 0.8 percent and remaining below the 160-euro mark. Despite this stock movement, the company reported strong recent quarterly revenue of 6.74 billion euros, a 13.29 percent increase compared to the previous year's 5.95 billion euros. Earnings per share for the quarter stood at 2.02 euros. The company has also projected an expected dividend of 3.62 euros per share for 2026, up from 2.80 euros in 2025.