Adidas Secures Real Madrid Kit Sponsorship Through 2034

Adidas has extended its contract as the official kit supplier for Real Madrid for an additional eight years, keeping the partnership in place until 2034. The agreement, announced on June 10‑11, 2026, continues a collaboration that began in 1980 and covers the club’s senior men’s team, women’s team, basketball team and academy.

Real Madrid president Florentino Pérez said the deal is “the most important in the history of football,” while Adidas CEO Bjørn Gulden called it one of the longest and most successful sports‑wear partnerships. The renewal provides long‑term financial stability for the club and ensures ongoing product innovation for players and fans worldwide.