ADNOC Distribution launches Engage advertising platform in the UAE

ADNOC Distribution announced the launch of Engage by ADNOC, a full‑funnel retail media network that links brands to customers across its mobility, convenience and digital channels. The platform reaches roughly 700,000 daily customers through the ADNOC Rewards app, service‑station screens and Oasis by ADNOC stores, drawing on data from more than 2.7 million rewards members.

Engage combines physical and digital inventory with first‑party data, analytics and AI to let advertisers target audiences, measure campaign impact and link advertising to sales outcomes. The company expects the service to generate over $25 million in cumulative gross profit in its first five years, adding a new revenue stream beyond fuel sales. Chief Marketing Officer Jacqueline Elboghdadi said the platform enables “more meaningful and measurable advertising across the customer journey” while complying with data‑privacy and consent requirements.