Adobe and NVIDIA expand partnership to accelerate AI creative tools

Adobe and NVIDIA have expanded their strategic partnership to accelerate AI-driven creative and marketing workflows. By integrating NVIDIA RTX Spark technology into Adobe’s core applications, the companies aim to double processing speeds for specific tasks involving editing, color, and effects.

Key software benefiting from this optimization includes Adobe Photoshop, Premiere, Substance 3D, and Frame.io. In Photoshop, the update utilizes a GPU-accelerated composition architecture, while Premiere will see improvements in playback, rendering, and AI-driven audio and object selection tools. Substance 3D will see enhanced 3D modeling and texturing processes, and Frame.io will benefit from faster media ingestion and searchable file processing via GPU acceleration.

Additionally, the collaboration extends to the Adobe Brand Concierge platform. This tool will utilize NVIDIA Nemotron open models to enable large-scale, personalized conversational interactions for enterprise customers. This solution is expected to be available to business clients by the end of the year.