AdPlexity Social and ChatGPT Ads Roll Out New Performance Marketing Features

AdPlexity Social launched as a specialist intelligence platform for affiliate marketers running Meta campaigns. The tool indexes more than 15 million Facebook and Instagram ads across over 16 geographic regions, filling gaps left by the Meta Ad Library by tracking redirect chains, affiliate networks, and full‑funnel performance data.

ChatGPT Ads introduced a suite of upgrades aimed at conversion optimization. The platform now offers conversion‑optimized cost‑per‑click (oCPC) bidding, rolling‑average daily budgets, automatic pacing, geographic exclusions, and bulk campaign management via its API. Measurement capabilities were expanded with integrations for AppsFlyer and Adjust, and advanced matching improves attribution of website conversions. Product‑feed ads also receive updated cards showing pricing and star ratings.

Together, the two updates give performance marketers more granular intelligence on Meta ads and richer optimisation tools, narrowing the functional gap between emerging platforms and established services such as Google Ads and Meta Ads.