adSignal launches AI platform for Google and Meta Ads analysis

adSignal has launched a new Brazilian artificial intelligence platform designed to consolidate data from Google Ads, Meta Ads, and Google Analytics 4 (GA4). The tool aims to support digital marketing decisions for small and medium-sized enterprises, agencies, and e-commerce operations by centralizing metrics such as investment, reach, conversions, CPA, CPM, ROI, and ROAS.

Beyond data organization, the AI analyzes campaign performance to provide prioritized diagnostics. Key features include identifying budget waste, comparing campaigns, and suggesting urgent adjustments to advertisements. The platform was developed to assist businesses without dedicated business intelligence teams in translating metrics into actionable strategies. The company plans to expand its integrations to include CRM systems, marketplaces, and social networks such as Amazon, Mercado Livre, and TikTok Shop.