AdverTimes Forum to explore AI's impact on advertising and brand strategy

The AdverTimes Forum is scheduled to take place on September 16, 2026, at the JP Tower Hall & Conference. Organized by Sendenkaigi, the event focuses on the evolution of advertising in the age of technology and artificial intelligence.

Key sessions include discussions on the role of the CMO in an AI-driven landscape and how AI agents are accelerating hypothesis testing and operational efficiency. One featured session by PLAN-B Marketing Partners, led by Haruyuki Ida, will explore the concept of ‘BtoAtoC’ (Business to AI to Consumer). This session aims to explain how AI acts as a new intermediary that interprets brand information and communicates it to consumers, requiring a unified information design across advertising, PR, and SEO.

Other programming includes case studies on scaling businesses through social media and the impact of AI on organizational structures and marketing skill sets.