Advertising Week LATAM 2026 announces themes and FIAP gala

Advertising Week LATAM (AWLATAM) has officially released the thematic axes and stage distributions for its 2026 edition. The event is designed to cover a wide range of industry topics, including traditional marketing evolution, emerging technological tools, creativity, media strategy, digital commerce, and brand innovation.

As part of the programming, the 57th Ibero-American Creativity Festival (FIAP) will hold an in-person gala on November 4, 2026, at the Papalote Museo del Niño in Mexico City. The ceremony will present major awards, including Agency of the Year, Advertiser of the Year, and Advertising School of the Year. It will also highlight the FIAP Grand Slam, a system that identifies the top-performing agencies and creative schools by integrating results from allied festivals such as Cannes Lions.

The AWLATAM 2026 event is scheduled to take place from November 3 to 5, bringing together international and regional leaders to discuss the transformations redefining consumption and communication across Latin America.