AdVini and Lagardère host French wine tastings at major airports

AdVini and Lagardère Travel Retail have completed a series of summer wine tasting activations at Marseille Provence Airport and Amsterdam Schiphol Airport. The partnership aimed to showcase the diversity of French wine culture to international travelers through guided tastings and educational retail experiences.

At Marseille Provence Airport, the activation spotlighted Château Gassier, focusing on the Provence region. The pop-up installation featured motifs of the Sainte-Victoire mountain and olive trees to highlight the terroir. Featured wines included the Gassier Pas du Moine 350 Rosé Cru Sainte-Victoire and Gassier Côtes de Provence Blanc, with the latter also being selected for Air France Business Class service.

In Amsterdam, the program offered travelers a journey through various French wine regions, featuring vintages from producers such as Maison Champy and L’Oratoire des Papes. AdVini reported strong engagement from both French and international passengers, specifically noting interest from British and Chinese travelers.