AdzHub launches AI-driven marketing hub in Belo Horizonte

AdzHub, a digital marketing platform developed in Belo Horizonte, has been launched to provide companies with a centralized environment for strategy, paid media, content, and performance tracking. The platform originated from the operations of SPOT Marketing Digital, a performance marketing agency active in Brazil since 2016.

According to co-founder Gustavo Tomaz, the solution aims to solve the issue of fragmentation, where campaigns, reports, and content are often managed across disconnected tools. AdzHub is designed to integrate diagnosis, planning, execution, and evolution within a single system to preserve historical data and streamline workflows.

The platform incorporates artificial intelligence to assist in campaign creation, analysis, and automation. Co-founder Gabriel Barbosa noted that AI is utilized to provide speed and consistency in structuring campaigns for platforms like Meta Ads and Google Ads, acting as a layer of support rather than a replacement for human strategy.