AEG launches premium kitchen appliance brand in Vietnam

AEG, a premium appliance brand under the Electrolux Group with a 139-year German heritage, has officially launched in Vietnam. The brand debuted in Ho Chi Minh City with the theme ‘From Blueprint to Perfekt’, targeting the high-end real estate sector, architects, and designers.

According to Robert Vũ, General Director of Electrolux Group in Vietnam, the brand aims to integrate into the development of luxury living spaces by offering advanced kitchen technologies such as SaphirMatt Glass, PizzaExpert, AI TasteAssist, and Hob2Hood. AEG’s strategy focuses on the project segment, collaborating with real estate developers and distributors to meet the growing demand for sophisticated, high-quality kitchen experiences in Vietnam’s expanding luxury apartment market.