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[BUSINESS] · Italy · 3 sources

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Aeolian Islands businesses launch Brand Eolie to extend tourism season

More than 120 businesses in the Aeolian Islands have formed the Brand Eolie project to extend the local tourism season. The initiative, which includes hoteliers, restaurateurs, farmers, and artisans, aims to reach at least ten months of annual activity to reduce dependence on summer tourism and provide more stable employment for local youth.

Notably, the project was established without public funding, with participating businesses contributing according to their means. While the group emphasizes autonomy and local initiative, organizers have noted that long-term success will require public investment in infrastructure, transport links, and managing the high costs associated with island operations. The network currently represents a workforce of over 1,500 seasonal employees.

Entities

Aeolian Islands · Brand Eolie · Daniele Corrieri · Lipari · Vulcano

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