Aeon announces limited food events and new regional products

Aeon is introducing several regional food offerings in Japan. Krispy Kreme Doughnuts will hold a four-day limited event at Aeon Mall Tsu Minami from September 25 to September 28, 2026. As there are currently no permanent Krispy Kreme locations in Mie Prefecture, the pop-up will offer various set sizes including 2, 3, and 6-piece packs.

Additionally, Aeon will begin the sequential release of ‘TopValu First Tea Ise Tea Dorayaki’ at approximately 1,600 stores nationwide, including Aeon, Aeon Style, and MaxValu, starting October 7, 2026. Supervised by Kakiyasu Honten, the product uses first-harvest Ise tea from Mie Prefecture, local eggs, and ‘Ayahikari’ wheat. The sweets are priced at 213.84 yen (including tax) per unit.