Aeon Mall announces Halloween event series for 2026

Aeon Mall Co., Ltd. has announced the “Aeon Mall Halloween” event, scheduled to run from October 5 to November 1, 2026, at shopping malls across Japan. The campaign focuses on supporting children's curiosity and self-expression under the theme “Freedom to do what you want!”

Popular Harajuku-style creator Shinako will serve as an ambassador for the event. Collaborative activities include a “Halloween Wish Board” for social media interaction, a giveaway campaign for special Shinako merchandise, and the sale of limited-edition “Magical Blueberry Milk” drinks featuring color-changing effects. Additionally, customers can receive original novelty items, such as stickers and stationery, through various purchase-based promotions and photo booth collaborations.