AESOB President Adlıhan Dere emphasizes digitalization for local tradesmen

Adlıhan Dere, President of the Antalya Union of Chambers of Tradesmen and Craftsmen (AESOB), has emphasized the necessity of digitalization for local tradespeople due to evolving consumer habits. He noted that customers now frequently research businesses online, check reviews, verify locations, and view operating hours before visiting a physical storefront.

Dere stated that digital tools such as Google Maps, social media, digital payment systems, and online communication channels like WhatsApp provide a competitive advantage. He described digitalization as ‘the new language of trade,’ asserting that being visible in the digital world is essential for local businesses to remain competitive alongside larger enterprises.