AfD utilizes political influencers to reach voters on social media

Political influencers are increasingly impacting the media landscape by using platforms like TikTok and Instagram to reach massive audiences. The AfD has been a pioneer in utilizing these digital tools, reaching more than three times as many potential voters on TikTok than all other German parties combined.

These influencers often operate without traditional journalistic standards, sometimes engaging in aggressive behavior toward established media professionals. Reports indicate instances of influencers verbally harassing reporters and physically bumping into journalists during political events, such as AfD election parties, while broadcasting live to their followers.