Affari Tuoi to move production from Rome to Milan

The popular Italian game show Affari Tuoi is moving its production from Rome to Milan for its upcoming nineteenth season. The show, hosted by Stefano De Martino, is scheduled to return to Rai 1 on September 6, 2026.

The relocation is attributed to the sale of the Teatro delle Vittorie in Rome and the logistical benefit of being closer to Milan-based studios, which aligns with De Martino's commitments to the Sanremo 2027 Festival.

A new promotional campaign featuring De Martino and comedian Herbert Ballerina has gone viral online. The promo parodies the classic film