Affilae launches Match AI to boost influencer marketing partnerships

Affilae announced the launch of Match AI, a predictive recommendation engine designed to improve the selection of influencer collaborations. The tool analyses advertisers’ editorial positioning and audience personas, cross‑referencing them with performance data from Affilae’s creator network, such as historical ROI, conversion rates and recent sales volumes. It assigns a relevance score to each creator, helping brands choose partners that align with their values and deliver measurable returns.

CEO Alexandre Dos Santos said the aim is to use artificial intelligence to “optimize human connections” rather than replace creators, positioning the technology as an infrastructure for more precise targeting and higher campaign efficiency in the creator economy.