Affordable mooncake brands trend during Mid-Autumn Festival

The Mid-Autumn Festival season has seen a rising trend in affordable mooncakes in Vietnam. Brands such as Lâm Thủy, Hồi Ức 1997, and Xuân Tùng are gaining significant attention on social media and e-commerce platforms by offering products at accessible price points.

Unlike premium gift boxes that focus on elaborate packaging, these brands prioritize variety and flavor. Prices for individual mooncakes typically range from a few tens of thousands to over 100,000 VND. For example, some Lâm Thủy products weighing 160-220g are priced between 19,000 and 24,000 VND. Offerings include traditional baked and sticky rice mooncakes, as well as modern variations featuring mochi, matcha, cacao, and salted egg.

This segment is particularly popular on platforms like TikTok, where large mooncakes with diverse, layered fillings create engaging visual content. While these affordable options allow consumers to sample various flavors without high costs, social media popularity does not always guarantee uniform positive reviews across all products.