Agibank becomes master sponsor for Santos FC

Agibank has signed a deal to become the master sponsor of the Santos FC jersey, a move following a provisional measure (MP) that prohibited betting companies from advertising in Brazil. The partnership, which is valid until the end of the 2026 season, will see the Agibank brand featured on the front of the professional men's team uniforms.

Santos FC President Marcelo Teixeira stated that the agreement is vital for maintaining the squad and pursuing new revenue streams. Agibank's CMO, Matheus Girardi, noted that the club's high social media engagement and star players, including Neymar and Philippe Coutinho, make the partnership a strategic asset for increasing brand recognition among Brazilians.

The deal follows the departure of previous sponsor Novibet, which was affected by the recent regulatory changes regarding sports betting advertising. Other Brazilian clubs are also navigating this transition, with some seeking alternative sponsors and others leaving jersey spaces vacant.