Agoda and Emerging Travel Group form strategic partnership

Digital travel platform Agoda and Emerging Travel Group (ETG) have entered into a strategic partnership to expand accommodation supply and distribution. The agreement involves cross-selling services and leveraging each other’s inventory and customer demand.

Through the RateHawk API, Agoda will connect to ETG’s global hotel supply, adding millions of accommodation options across Europe, the United States, Latin America, and the Middle East to its marketplace. This move aims to broaden Agoda’s offerings for travelers from Asia and beyond, while supporting ETG’s strategic expansion into the Asia-Pacific region.